Push Marketing *part3*

Careers in Push Marketing

Sales Manager

Sales managers will be responsible for working with clients, managing accounts, and pushing the sales efforts behind brands and products. They are not singularly responsible for the marketing around a product, but they will have input if a company decides to employ a push marketing strategy. It will be the sales manager's job to bridge the gap between the company and the customer.

Education/Experience

A degree in marketing is not required of sales managers but it can be very helpful. They have to find innovative ways to present products and differentiate them from the products of competitors. Many sales managers have degree in business administration or communications.

Mobile Marketing Manager

Mobile marketing managers will lead all the marketing efforts that utilize mobile phone technology. They will identify the customers to target, design ads that will appeal to them, and find effective ways of delivering those ads. Mobile marketing is one of the fastest growing new types of marketing. Many of the strategies it employs push products towards customers through their phones.

Education/Experience

A degree in marketing will be necessary for any mobile marketing manager. An emphasis on digital or new media marketing is helpful. Some managers have supplemental education in public relations or database management.

Graphic Designer

Graphic designers create images, logos, and any other visual media that is included in an advertisement. They use tools like Adobe Photoshop and Illustrator to create images that meet the exact specifications of marketers. Packaging and print advertising is a big part of push marketing. Graphic designers will have to determine the best way to make an impact on customers with the look of products and ads.

Education/Experience

A marketing degree is not necessary to become a graphic designer but it is helpful. Most of the work they do has some sort of persuasive intent. Training in art with an emphasis on digital imaging is helpful. New graphic designers will need to present a portfolio of past designs to be considered for a job.

How Can a Degree in Marketing Help You Get a Job in Push Marketing?

Push marketing is one of the oldest and most widely studied marketing strategies in the field. Academics in marketing departments across the country focus on providing students with in-depth knowledge of push marketing due to its popularity and widespread use.

In a marketing program, students will learn both the theory and the practical skills necessary to push products towards consumers. They will examine case studies, work with design tools, conceptualize their own ads, and learn to conduct effective market research. Earning a degree in marketing will help provide you with more opportunities to break into the field, and successfully implement push marketing campaigns of your own.